Thursday April 30th 2026
(l-r): Den Farmer, Lauren Marshall and Jak Carlin
Written by Glasgow View Reporter, Liam Eunson
Alleyoop, the Glasgow-based marketing agency, has announced an exciting phase of growth with expansion into London.
In a statement of intent from the company, senior media figure Den Farmer has been appointed as the Managing Partner of the new operation. He was most recently Commercial Director with Fix Radio, and prior to that built a strong track record across media, partnerships and revenue growth during 18 years at Bauer Media in London.
It’s the most significant strategic move by the firm since being founded by Managing Director Jak Carlin in 2022 to help businesses drive brand awareness, leads and growth. Carlin is a former sales director at Bauer Media Group and is excited to be reunited with his former colleague at such a pivotal time for his company.
“We’ve seen strong growth over the last 12 months, driven by brilliant people delivering brilliant results for brilliant businesses,” he said. “London is the natural next step but only with the right people. Den is exactly that, and the perfect person to lead this move given his experience in driving growth in competitive markets. There’s a huge opportunity ahead, and we’re just getting started.”
Alleyoop has enjoyed consistent success over the past four years combining digital performance with large- scale media buying expertise to support the rapid growth of brands such as Prime Property Auctions, Borders Competitions and Total Golf Discount.
Hailing the key milestone in the firm’s UK growth plan, Strategy Director Lauren Marshall said: "The relationships we have built – with our clients, our suppliers, and within our own team – have been the engine behind everything we have achieved.
“When it came to London, we knew we needed someone who shared that philosophy. We know how Den operates and how his clients feel about him. That's not something you can put in a job spec – and it made him the only choice.”
The expansion will see the scaling of Alleyoop’s proven model into a larger market, offering performance marketing (Google + paid social) along with strategic media buying across leading UK media operators.
As well as leading on growing the London market, Farmer will also focus on client relationships and overall commercial performance as Alleyoop looks to make a major impression south of the Border.
“I am incredibly excited about launching Alleyoop London with Jak and Lauren as we look to extend the agency’s amazing work, results and impact across the UK,” he said. “Media is driven by understanding. Understanding not only your client’s needs but the client themselves.
“Alleyoop has built an agency that puts relationships and results at its core. Bringing their story to life in London is going to be an amazing adventure, and it's a story I’m itching to tell!”
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